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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
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Here’s How Adidas Collaborates With Partners Like Alexander Wang and Stan Smith Inside the brand's process at Cannes By Kristina Monllos CANNES, France--There aren't too many brands that would allow a designer to flip its logo upside down, but Adidas Originals believes in giving its creative partners room to show the shoemaker in a different context. After the brand's session on the Lumiere stage at the Palais, creative leaders and brand partners--including designer Alexander Wang and...
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What’s It Like to Be a Trans Person? MAC Cosmetics Is About to Show You New documentary More Than T airs tonight on Showtime By Robert Klara One of the time-tested rules of Branding 101 is: Steer clear of controversy. That maxim would surely seem to apply to the issue of transgender Americans, who've found themselves in the cultural crosshairs in recent months. According to the National Conference of State Legislatures, 16 states have considered so-called "bathroom bills" (which would restrict access...
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Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad Moving work for new equality campaign By Kristina Monllos There's a moment toward the end of Nike's beautiful new 60-second spot for its equality campaign when the camera closes in on the shoulder blades of vogue legend Leiomy Maldonado. For just a second we can see her bones move and that her back is drenched in sweat. It's the kind of shot that's typical...
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The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete...
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5 Must-Listen Podcast Interviews From This Year’s Cannes Lions Advice from some of today's top minds in marketing and media By David Griner CANNES, France--It can be quite the challenge to pin down anyone for a conversation amid the chaos of panels, parties and general bacchanalia at the Cannes Lions International Festival of Creativity, but somehow Adweek still managed to sit down with some of this year's most interesting attendees. If you missed any of the special daily...
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See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd The 2017 Cannes Lions festival has wrapped up, and it's time to look back at the winners as a whole, as well as some individual pieces that did well. We'll begin with a Grand Prix roundup. Some 23 campaigns took home a total of 28 Grand Prix awards this year. See them all below. Glass...
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