 |
| |
 |
 |
| Creating a common cookie to compete By Lauren Johnson A trio of ad-tech companies--AppNexus, MediaMath and LiveRamp--have founded a new consortium tasked with creating standards for programmatic advertising in hopes of taking on Facebook and Google's walled gardens. "Today, 48 percent of all digital advertising dollars accrue to just two companies--Facebook and Google," said Brian O'Kelley, CEO of AppNexus. "That dynamic has placed considerable... Read more » |
 |
| How they view video is changing By Marty Swant |
|
|
|
|
| Promoted Content from DISH Media Sales by DISH Media Sales | | Understand cross-platform addressable |
|
|
|
| GroupM and CUNY are partners By Marty Swant |
|
|
|
| After a string of disturbing incidents By Marty Swant |
|
|
|
| Advertising revenue grew 51 percent By Marty Swant Facebook continues to get closer to the 2 billion user milestone, reporting 1.94 billion users in the first three months of the year. According to the company's quarterly earnings released today, the company reported monthly user growth of 17 percent year over year. Total daily active users also increased to 1.28 billion, up 18 percent... Read more » |
|
| It's running out-of-home in key markets and a ton of online video By Christopher Heine If you're a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months--if you haven't already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations. Now, Airbnb wants more of that market--a lot more. So, it's launching its first... Read more » |
|
| Agency does a 'yuge' dive into the evolution of his tweets By Christopher Heine The first 100 days of President Donald J. Trump's term have taken a toll on his Twitter numbers. According to the Washington, D.C.-based division of ad agency Huge, even though Trump's Twitter account has seen a 40 percent jump in followers, increasing from 20 million to 28 million since Inauguration Day, his engagement for @realDonaldTrump... Read more » |
|
| Featured Jobs | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | TravelHost Take control of your finances and your schedule | | American Foundation for Suicide Prevention New York City, New York | | College Essay Advisors 10010, New York City | | |
|
|
|
| One exec touts its content as safe for brands By Lauren Johnson If you thought The New York Times' ad campaign featuring the tagline, "Truth. It's more important than ever," has been all about defending itself against President Trump's "fake news" attacks, think again. Facebook and Google are also in the Times' crosshairs. "We believe that we've got a very credible story, not just about the importance... Read more » |
|
| The a 24/7 news channel, launches this fall By Chris Ariens Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap... Read more » |
|
| It's working with Moat, which is subject to independent audits By Christopher Heine Snapchat isn't going as far as letting the Media Rating Council independently audit its ad clients' campaigns six weeks after the ANA called for all major digital platforms to do so. But it's taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical... Read more » |
|
