Focus on personal relevance and trust to make technical topics relatable and engaging.


Today’s Headlines: 05.01.2025
 

Making complex, technical stories more human

Focus on personal relevance and trust to make technical topics relatable and engaging.


These are the phrases that drive communicators nuts

From 'leverage' to 'thrilled,' communicators are done with these overused phrases.


Your insight needed: How you use business acumen in comms

Take this brief survey and help shed light on an important area of the industry.



The Scoop: Amazon clarifies tariff pricing report after Bezos’ ‘good guy’ call with Trump

Also: Starbucks CEO addresses poorer-than-expected earnings call; Coca-Cola outlines playbook for countering misinformation.


  Member Content

Aligning AI with organizational values and brand

Steps to create ethical and trustworthy decisions regarding AI.


Social media reigns despite disruption

Social media remains the top channel for external communications, but watch out for video and AI content.




Behind the headlines: Helping my friend through a 48-hour media firestorm

A PR pro stepped up when a confrontation with a congresswoman went viral.


Meet the inaugural instructors of Ragan Training’s new learning portal

Courses from these comms leaders are available to Ragan Training subscribers beginning April 28.


Global State of Internal Communications Report

AI is shaking up workflows, budgets are tighter and engagement is tougher than ever in 2025. So, how are internal communications teams adapting?


New social media features and updates to know this week

Including updates from YouTube, Threads, LinkedIn and more.



How to appropriately use AI in media relations

Best practices and what to avoid when using tech in your interactions with newsrooms.


The Scoop: The PR struggle to make sorghum a hot new food trend

Plus: Video podcasts boom; the wide-ranging impacts of broken American-Canadian trust.



Change Management Certificate Course

April 29, May 6 and 13, 2025 | 1-3 p.m. ET | Virtual Series


AI Certificate Course

May 7, 14 and 21, 2025 | 1-3 p.m. ET | Virtual Series


Top Women In Marketing Awards

Late Deadline: Thursday, May 8, 2025


Communications Leadership Council Retreat (Members Only)

May 14 - 16, 2025 | The Ritz-Carlton, Amelia Island, FL


PR Daily Conference

May 21 - 23, 2025 | Washington, D.C.


Communications Leadership Council Next-Level Leadership Development Workshop

June 4, 2025 | 8:30-11:30 a.m. CT | UBS Tower, Chicago



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