| | | | | First Things First | | April 13, 2020 | By Jameson Fleming |
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| Adweek’s Media All-Stars: 18 Execs Masterfully Mingling Data and Instinct for Their Agencies | |
| | For this year's edition of Adweek's Media All Stars, we celebrated 18 executives across the industry, including executive of the year, Lynn Lewis, who serves as the U.S. CEO for UM Worldwide. After taking over as U.S. CEO, Lewis led UM to a series of new business wins throughout 2019, without a single loss. She's implemented a number of changes at UM to foster diversity, including an initiative that aims to increase diverse representation at UM with the goal of aligning with demographic projections of the U.S. in 2040. Read more: Executives from Droga5, Mediahub, Horizon Media and more are represented. See all of their accomplishments. Other top stories from this week's issue of Adweek magazine: - A survey of more than 100 marketers conducted by the Association of National Advertisers found that agencies wait an average of 58 days for payment, up from 45 days in 2013. COVID-19 is exacerbating that issue. The delayed payments then trickle down to production companies. Here's what the industry is doing about it.
- Adult animation is now the hottest genre for streaming services as everyone wants the next Family Guy or South Park. Why? They're cheaper to produce and have a much longer shelf life. Plus, during a time when production of live-action shows has been suspended, animated shows can be created remotely. The streaming services explain their big push into animation.
- Cord-cutting, streaming and binge watching were already the biggest trends in TV before the pandemic. Now, viewers are shifting even more rapidly toward those forms of media consumption. As streaming video continues to grow during the pandemic, two in five people will sign up for a new streaming service. Nearly a quarter have already done so in the past month. Infographic: See how media consumption has changed over the last month.
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