Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films--which have been running in their entirety during commercial breaks....
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Adfreak
October 16, 2017
Today's highs and lows of creativity
Two-minute shorts totally freak out Fox viewers
By Tim Nudd
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween. For this, they can thank Fox and Mars candy brands, which teamed up to get up-and-coming horror directors to make disturbing short films--which have been running in their entirety during commercial breaks....
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Bowl haircuts. T.P. made of sandpaper. An adorably creepy sloth. All of these elements, plus an obnoxious emoji, come together in silly new spots from Havas. What are they advertising? Tulo, the new bed-in-box brand from retailer Mattress Firm, of course! "We're hoping this work breaks through by showing consumers what life would be like...
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