As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space, every retailer or brand has to bet on Amazon. That’s why at the Amazon Strategies Virtual Forum from November 12 - 13, we’ll dive deep into the opportunities and challenges that come with selling and advertising on the e-commerce giant.
From the AMS platform, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. As an attendee, you’ll come away with actionable insights and practical tips to help you navigate one of today’s most important retail platforms. Preview the agenda below and register now to reserve your spot.
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Preview the agenda
How to send consumers to your DTC site from Amazon
Debbie Mullin, founder & CEO, Copper Cow Coffee
Direct-to-consumer and Amazon, can they really work hand-in-hand? Learn how one CEO is marrying traditional DTC practices with the retail giant.
Best frenemies: how to reap the benefits of Amazon while mitigating risk
Julie Weitzner, evp, Sellwin Consulting, Dentsu
Learn how to take full advantage of the benefits of Amazon while also mitigating the risks associated with Amazon's massive online marketplace.
What does an early start to the 2020 holidays mean?
Price Glomski, evp, digital commerce, PMG
In this session, gain some interesting insight into Amazon's performance around Prime Day and the early start to the holiday season as well as the acceleration of Amazon and digital marketplaces in 2020.
Content is key: crafting your digital shelf for branding and performance
Margaux Logan, vp, head of online marketplaces, Americas, Publicis Commerce
Hear how branding on Amazon is even more important in a COVID world, how optimization has evolved and how to execute best practices in today’s world.
