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| Snapchat, Esurance and VR blew up By Christopher Heine Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the ... Read more » |
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| Co-founders' focus is 'building local communities' By Marty Swant |
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| Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos |
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| Marketers weigh in on the changes By Lauren Johnson |
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| Follows up on last year's popular campaign By Lauren Johnson St. Patrick's Day is Jameson's Super Bowl, and this year the whiskey-maker is serving up its ads on Snapchat. Read more » |
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| Host says more funds mean more journalism By Marty Swant Ira Glass, the radio host who became a podcast pioneer who became a movie producer, says the past few years have been a boon for podcast advertising. In fact, he said, the podcast for his hit show, This American ... Read more » |
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| Measurement space continues to heat up By Christopher Heine In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests. Read more » |
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| Featured Jobs | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | JWT Atlanta, Georgia | | JWT New York City, New York (US) | | |
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| No room for the old ad model in this brave new world By David Shing No single descriptor can consistently apply to the living, breathing and evolving South by Southwest Interactive Festival—except that it is as weird as Austin itself. Read more » |
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| Closing of the shuttle program confused folks By Christopher Heine The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut ... Read more » |
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| Kevin Plank says 'data is the new oil' By Christopher Heine At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ... Read more » |
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