| | | | | These Brands Are Striving for Top Honors in Social Media at the 2016 Shorty Awards See the most viral moments and campaigns By Christine Birkner These days, every brand wants to lay claim to having the buzz-worthiest campaign on Snapchat, YouTube, Instagram and every other social media platform. Now in its eighth year, the Shorty Awards recognizes that: ...
Read more » | | | | | | | | | | | Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips Taking user-generated content to a new level By Robert Klara Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos
Read more » | | Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin You probably won't like all the growth, innovation and energy By Amy Hansen As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow, or ...
Read more » | | Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias PSAs also tackle education and veterans' health By Christine Birkner Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York ...
Read more » | | | | | The 10 Most Watched Ads on YouTube in February Hyundai drives off with the glory in a race of Super Bowl spots By Tim Nudd Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner, placing ...
Read more » | | CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office The agency would 'clone him' if it could By Patrick Coffee Crispin Porter + Bogusky has promoted Kevin Jones to the role of chief creative officer in its Los Angeles office, effective immediately.
Read more » | | Cristiano Ronaldo Takes an Unreal Number of Selfies With Fans in This Awkwardly Fun Ad Can't a guy enjoy his tea? By Angela Natividad Here's a weird idea. For ROC Live Life Loud, Real Madrid forward Cristiano Ronaldo worked with Shareability, which co-owns the speaker and headphone brand with him, to engage in an odd game, more or less based on ...
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