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| Foot traffic shows opportunities By Christopher Heine Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. ... Read more » |
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| Medium makes them seem modern By Marty Swant |
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| Launches programmatic audio advertising By Marty Swant |
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| Women rule Facebook, Twitter and Instagram By Christopher Heine |
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| It rewards participation with candy By Lauren Johnson Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials. Read more » |
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| It involves 16 different social platforms By Lauren Johnson Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads (R.I.P. Peach and Yo). Read more » |
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| Bolsters abilities by hiring its first CCO By Christopher Heine Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with ... Read more » |
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| Featured Jobs | | GLOW Digital Agency New York | | Starmark Fort Lauderdale, Florida | | See's Candies 94134, San Francisco | | Rocky Mountain Institute Location can be any of the listed office locations | | Michelin New York City, New York | | |
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| Millennials are driving the trend By Marty Swant If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever before. Read more » |
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| Privacy concerns around app maker were sticking point By Lauren Johnson A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through. Read more » |
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| 14 actions that signal a good fit By Marty Swant Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. Read more » |
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