Pills have been overtaken, so what's next?
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  Over the pill

Non-pill format supplements overtook pill supplements in 2019, with a sales advantage of $2.11 billion.

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Gummed up

It may seem like gummies were already old news when they claimed 10.1% of the market in 2016, but by 2021 they had more than doubled to 21.3% of market share.

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