BONUS Register early and get immediate access to archived video recordings from past courses: Effective PR & Media Outreach Positions dedicated specifically to Outreach and Engagement can be a vital part of connecting libraries with the patrons they serve, the public, and the media. In this session we'll be joined by Outreach and Engagement Librarian Colleen Theisen, who has been doing this dynamic work for the last five years at the University of Iowa. She will share how her role has evolved over time and discuss practical concerns about coordinating PR, design, marketing, branding, website design, social media, development, instruction, and exhibition at her library. She'll also share her insights into her role as liaison within the library system and campus outreach efforts, as well as how to navigate new team structures, new group formation, and even new technologies to be able to communicate and get the work done effectively–including using video to spread your library's message. |