Very Mulberry Aims to Introduce America to a Rare and Regal Fruit |
“I’ve been interested in fruits, vegetables, and the outdoors since I was a kid,” says Anil Godhwani, who grew up visiting the outdoor Subzi Mandi (vegetable market) in Delhi, India, with his dad. Since immigrating to the United States 30 years ago, he’s always found his way to farmers markets, but noticed a few things were missing. “A lot of the fruits and vegetables that I grew up eating we weren’t able to access here, mulberries being one of them.”
Taking matters into his own hands, he planted a few trees in his backyard about 15 years ago and shared the fruits with friends and family. After noticing how mulberries ignited a nostalgic fondness for so many people, he was motivated to grow them on a larger scale. He teamed up with his brother, Gautam, and friend, Smita Sadana, recalling that “the three of us decided that it would be awesome to introduce America to mulberries.” Together they started Habitera Farms in Brentwood and created the brand Very Mulberry to grow and share these sustainably harvested delicacies. |
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| Tomorrow! Foodwise Demo: Pujan Sarkar |
Stop by the Foodwise Classroom tomorrow at 11am for a cooking demo with free samples and recipes for all! Chef Pujan Sarkar, the Chef de Cuisine at ROOH in San Francisco, is a culinary artist with 16 years of experience combining the deep rooted traditions of his homeland (India) with modern techniques and flavors. |
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| Share the Joy of Local Food as a Foodwise Sustainer |
"We should support local farmers as much as possible. We should strive to be engaged with our community. And we should share the joy and wisdom inherent in making and eating delicious food together," says Foodwise Sustainer Marianna Ilagan. Join a committed group of Foodwise supporters like Marianna! As a Foodwise Sustainer, your monthly gift provides critical year-round support for Foodwise farmers markets, food access, and education. Help us meet our goal by May 22! |
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| Shio Koji Avocado, Mushroom, and Tuna Poke |
At the Foodwise Classroom, Mariko Grady, chef and owner of Aedan Fermented Foods, shared how to enjoy shio koji (a fermented rice marinade) on avocado, sautéed mushroom, and tuna poke. |
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Ferry Plaza Farmers Market: Featured Vendors |
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Don't Miss Apricots and Cherries at Kashiwase Farms
Stone fruit season has begun at the farmers market, which means the much-anticipated return of Kashiwase Farms, with cherries, apricots, and apriums. Farmer Steven Kashiwase and his wife, Lisa, are cultivating the farm’s legacy ecologically and financially as they plan for the next generation. |
| New on Weekdays! Midnite Bagel Has Everything & More
Midnite Bagel is an artisan bakery focusing on sourdough bagels and bread. Nick Beitcher began his journey at Tartine Bakery before launching Midnite Bagel in 2019. Swing by on Tuesday, Thursday, and Saturday to try their popular Everything bagel and others (named among the best in the country). |
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Mission Community Market: Featured Vendors |
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Meet Your One-Stop Butcher Shop: Sonoma County Meat
Sonoma County Meat Company is a family-run business started by Rian and Jenine Rinn. Stop by their stand in the Mission on Thursdays and at the Ferry Plaza on Tuesdays for Canadian bacon, beef short ribs, lamb leg steaks, sausages, and more. |
| Freshen Up with En Vie Naturals' Vegan Skincare
Kim Leonard founded En Vie Naturals in 2009, after observing the harmful ingredients in many mainstream cosmetics. A founding member of the Mission Community Market, you can count on Kim for quality, vegan skincare products. |
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CAAMFest 2023 | May 11-21 | SF and Oakland | Foodwise is proud to partner with the Center for Asian American Media (CAAM) for CAAMFest, the nation’s largest Asian American festival, celebrating 41 years of Asian American Stories. Be sure to check out Family Ingredients (May 19; discount code AN627). For tickets, visit caamfest.com.
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This is the most up-to-date info about this week's seller attendance at the time of publication. Please check in at the Foodwise Info Booth for any last-minute changes.
Returning: Balakian Farms, Bariani Olive Oil, Capay Mills, K&J Orchards, Point Reyes Farmstead Cheese Company Out: Mangosay
Returning: Midnite Bagel
Returning: Midnite Bagel
Returning: Arata Farms Out: Jen Kindell |
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Visit our new website foodwise.org for seasonality charts, recipes, and more!
San Francisco, Ramaytush Ohlone Land |
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