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| Save the Children illustrates the mental costs of war By Angela Natividad The Syrian civil war has entered its sixth year. It's been labeled the humanitarian crisis of our time, but 2016 specifically was a wretched year for Syrian children: 652 of them died last year, a 20 percent rise on the previous year. Three million Syrian children under age 6 have never even known life outside... Read more » |
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| How the makers of Mucinex sell to the sniveling masses By Robert Klara |
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| HBO, Casper, Gatorade and more By Adweek Staff |
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| Finally, a noble use of an iffy strategy By Angela Natividad |
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| From AI and VR to wearables and Big Blue By Christopher Heine Another South by Southwest Interactive is in the books, and here are eight subjects that we heard an unusual amount of chatter about. 1. Anything but artificial interest It was rather difficult to avoid artificial intelligence when attending panels, as machine learning appears to be a big part of the future of advertising, marketing, healthcare,... Read more » |
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| Lineup includes CMOs, agency executives and Wyclef Jean By Erik Oster Lions Entertainment announced the jury for this year's Entertainment Lions, a two-day event running June 21-22 as part of the larger Cannes Lions Festival, with Pereira & O'Dell founder and chief creative officer PJ Pereira serving as jury president. Pereira & O'Dell has four offices in the U.S. and Brazil and works with clients including... Read more » |
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| Documenting industries going through digital transformations By Lauren Johnson Publishing, entertainment and hospitality are a handful of industries going through massive technological changes, but behind every change is a story about the people responsible for making it happen. That's the premise of Dell Technologies' new six-part podcast series called Trailblazers, which launches today. Working with Vancouver-based branded podcast company Pacific Content, the series is... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | BKV Atlanta | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | |
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| Strong voices emerge from Teen Vogue, GQ Style and other brands By Sami Main The 108-year old publisher of Vanity Fair, GQ and Bon App?tit is embarking on a new marketing campaign featuring its next generation of writers and editors. Just as The New York Times and The Wall Street Journal have trumpeted their journalism in the age of Trump, Cond? Nast will shine a spotlight on the groundbreaking... Read more » |
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| No one knows who created the iconic anti-litter symbol By Sami Main The Tidyman logo has been around since the 1960s, or so the story goes. No one has been able to track down exactly who designed it. Now, with the relaunch of the "Keep Britain Tidy" recycling campaign, design aficionados are on the hunt to track down the true origins of the logo. Skillshare, an online... Read more » |
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| 'You don't need six months to plan something great' By Christopher Heine There was a ton of talk at this year's South by Southwest about digital transformation and customer experience, the buzz terms of 2017 so far in the marketing industry. Yet, SXSW speakers' underlying message was fairly simple: Every brand has to to move faster while maintaining strategies. Victor Lee, svp of digital marketing for Hasbro,... Read more » |
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