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 | Adfreak | July 10, 2017 | | Today's highs and lows of creativity |
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| But perhaps there is a glimmer of hope By Tim Nudd The world, it seems obvious, is generally becoming a stupider place. It's getting hard to dramatize this in new ways, but this award-winning campaign from ad agency The Community does so in amusing fashion--with two stories of humans ignoring common sense entirely in pursuit of rather idiotic goals. See the spots here: Granted, the link... Read more » |
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| Partnership with Refinery29 pushes the UltraBOOST X By Tim Nudd |
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| When a gesture fills in the blanks By Angela Natividad |
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| Nothing beats Albany in summer By David Gianatasio |
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| When absurd advertising tropes collide By Tim Nudd Old Spice and Wieden + Kennedy had an amusing hit in 2014 with "Momsong," featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. The Procter & Gamble brand returns to the mom-son dynamic in a new campaign from W+K for the Wild Collection that pokes fun at teenage boy- and... Read more » |
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| Mobile agriculture simulator gets a dose of real life By Gabriel Beltrone Imagine chatting online with the same group of strangers every day for years, then finally getting to meet them in person. To celebrate the fifth anniversary of mobile farming game Hay Day, publisher Supercell and agency Barton F. Graf staged a real-life gathering of players from the same virtual "neighborhood," an in-game feature that lets... Read more » |
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| Are you suffering from Car Sensitivity? By Angela Natividad Some 43 percent of car owners in Denmark don't allow food in their cars. Another 33 percent fear leaving their cars in a parking lot. And a full 30 percent don't believe others can take care of their cars as well as they can. This behavior isn't particular to the Danish; you probably know someone... Read more » |
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| Play high-tech war in the great outdoors By David Gianatasio Tough-guy actor Michael Madsen (Reservoir Dogs, Kill Bill, Sin City) portrays a grizzled military hardass named Striker to introduce Recoil, a multiplayer battlefield game that drops today from Skyrocket. You play Recoil outdoors rather than sitting in front of a computer or TV screen, stalking around your back yard (or wherever) with AR-enhanced, smartphone-enabled "weaponry"... Read more » |
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| Wieden + Kennedy pioneers H.A.R.L.A.N.D. By Tim Nudd Wieden + Kennedy is back with another bot. Six weeks after unveiling an animatronic sea creature for Old Spice's S.Q.U.I.D. campaign, W+K wants you to say hello to--and maybe eventually order some fried chicken from--H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up... Read more » |
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| Intricately choreographed number timed to London Pride By Tim Nudd Absolut is a brand with one of the longest, proudest histories of supporting LGBTQ rights. And its first work from BBH, which was named lead global creative agency last fall, celebrates that heritage in style--with a provocative, beautifully choreographed two-minute spot featuring a kissing relay among a variety of diverse people. The spot, directed by... Read more » |
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