Worth the hype.
Part of our job as beauty editors is to try as many products as possible to let our readers know what’s actually worth their attention. That’s why as soon as a new product, skincare hack, or makeup trick goes viral, our #byrdie-editors Slack channel starts buzzing with the all-important question: does it really work? This year, thanks to all the hours we spent scrolling on social media while at home, we came across more viral finds than ever before. From the beauty products made famous by TikTok to a skincare trend that Reddit can’t get enough of, here’s what was worth the hype. |
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