The relationship between Facebook and its largest advertisers is dysfunctional at best and the latest standoff is fueling the dysfunction once again. More than 900 advertisers aren’t buying ads on Facebook until at least the end of July over the social network’s handling of hate speech. Facebook, however, seems content to let the boycott play out rather than make any sweeping changes to its policies around hateful content. Read more below. - If the boycott is temporary then damage to Facebook's revenue is also temporary. Therefore, this boycott is less about hurting Facebook and more about advertisers trying to exert their influence over the social network’s policymaking.
- These should be banner days for a Black media site that has long covered social injustice for a young audience, but Blavity has been taking many financial hits for doing what's right and covering what's right, according to its CEO Morgan DeBaun.
- For Digiday+ Members, the latest media briefing asks when will the conditions be right for any marketers who are participating in the Facebook ad boycott to return to the platform?
- Last week Facebook committed to undergo an audit by the Media Rating Council. This audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections.
Other things to know about - Next week: The volatility of the publishing industry is not partial to North America. At the Digiday Publishing Summit Europe LIVE, we’ll dive deep into the challenges facing European publishing, including growing subscriber revenue through coronavirus and the changing commercial floor. Reserve your spot to hear from Vox Media, The Telegraph, Hearst Europe and others.
- Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition.
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| Facebook Ad Boycott | | | | Advertisers have been complacent and reactive when it comes to Facebook, until a changing society demands them to act otherwise. | | |
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howdy! | | | | | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. “For me, the systemic racism comes in the fact that I don’t ever get the benefit of the doubt,” DeBaun said at the Digiday Publishing Summit. | | |
| Sponsored by Primis | | | | Publishers are turning to new video-ad strategies designed to keep users on their sites and stop revenue from going to Google and Facebook. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Any marketer that’s made the decision to potentially forego revenue and vocally announce a Facebook ad suspension now faces a second dilemma: When will the conditions be right to return? | | |
| Sponsored by MiQ | | | | New research into U.S., Canadian and North American buyers finds that advertisers across regions have ambitious plans for omnichannel programmatic growth. Buyers in the U.S., in particular, have big plans for connected TV. | | |
howdy! | Facebook Ad Boycott | | | | The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections. | | |
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| Sponsored by Verizon | | | | Connected TV, programmatic audio and digital out-of-home advertising are three emerging digital channels that will allow marketers to deliver a truly omnichannel experience during and beyond the current crisis. | | |
howdy! | The Programmatic Publisher | | | | Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. | | |
howdy! | WTF Programmatic | | | | The plan for the new entity is to offer an “omnichannel” SSP at a lower cost than rivals, profitably. | | |
| | | | | These should be banner days for a Black media site that has long covered social injustice for a young audience. But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company. "For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit. |
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