As a Black public relations executive who has worked at major PR firms as well as inside ad agencies, Lisa (whose name has been changed) has felt isolated and taken note of how she’s often held to different standards than that of her white colleagues. “It’s really hard to thrive in those environments when there’s no one who will take you under their wing, show you the ropes and mentor you,” said Lisa. Without that mentorship, Lisa has felt isolated throughout her career in PR and believes she has not been given the same opportunities as her white colleagues even when she’s performing at the same level or better. Read more below. Other things to know about - Join us at Amazon U: Advertising Beyond Search, for a unique one-day course on where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Secure your spot here.
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| Equality and Opportunity | | | | Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Publishing execs today face big questions about how to value their audiences and who holds the keys to that value. | | |
| Sponsored by Tipser | | | | Brands and retailers have been collaborating with publishers on content commerce for some time, but the strategies behind shoppable content are significantly changing. Download this new report to learn how advertisers are approaching content commerce in 2021. | | |
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howdy! | Brands in Culture | | | | Italian football club AC Milan has joined the likes of Chelsea, Real Madrid, Barcelona F.C and Bayern Munich in owning its production arm. | | |
| Sponsored by Celtra | | | | Every advertiser is competing for attention across site content and increasingly restricted publisher environments. To win their spend, publishers must help provide a competitive edge. Join this webinar on March 16 at 1 p.m. EDT to learn how. | | |
howdy! | Publishing in the Platform Era | | | | Publishers, ad tech firms and ad agencies say they felt a bigger hit from opt-ins in Europe than from opt-outs in California. | | |
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| Sponsored by The Media Trust | | | | In this new report based on survey research into publishers, learn the most effective tactics publishers — and their partners everywhere — are using to steer clear of non-compliant vendors in the GDPR era, and how they’re adapting to the IAB’s new TCF 2.0 consent framework. | | |
howdy! | DTC Era | | | | One DTC wine brand is looking to invest more heavily in SMS and text messaging communication to reach users and grow its first-party data. | | |
howdy! | Publishing on Facebook | | | | Facebook will still have to pay publishers directly for content. But the payments will reinforce power structures rather than upset them. | | |
| Beyond Ads | | | | BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. |
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