PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
The platform’s lighthearted, short-form content attracts Gen Z users, but just sharing ads from other channels won’t cut it. Here’s advice on embracing its special vibe and grabbing eyeballs.
What are the biggest changes and trends that will hit the industry in the coming year? Marketing leaders share their forecasts in this handy infographic.
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more.
Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them.
Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. 13.
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.
A thesaurus can come in handy when crafting a press release, especially when using the same, old words. Here are a list to help strengthen your pitching vocabulary.
