How Netflix's experimental approach to marketing tie-ins creates new opportunities for small and mid-sized brands

Ashley Rodriguez | Netflix isn't pursuing only major brands like Coca-Cola when it partners on shows like "Stranger Things."

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Beauty influencer Huda Kattan says $10 Facebook ad buys boosted her international growth, and helped her get millions of followers

Amanda Perelli | Huda Kattan shares why she believes in Facebook for international growth and why she chose the platform for her show, "Huda Boss."

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Peloton's IPO filing is a huge milestone for direct-to-consumer brands. Here's the marketing playbook it used to win over its young, rich audience.

Tanya Dua | Peloton, which sparked a fitness craze, used some savvy marketing moves to get itself to an IPO-ready place.

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LIVE WEBINAR: Cy Scott, CEO of the buzzy cannabis tech company Headset, on his VC fundraising tips

Jeremy Berke | Join Headset CEO Cy Scott in an exclusive BI Prime webinar about how he convinced VCs, including early Juul investor Poseidon Asset Management, to buy in.

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WeWork replaced 43 million of CEO Adam Neumann's stock options with special 'profits interests,' and a compensation expert calls it 'unsettling'

Julie Bort | Just as soon as Adam Neumann got the giant package of options, he found a way to make his compensation package even better.

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Peloton's margins on its $2,000 bikes and treadmills are better than Apple's legendary margins

Shona Ghosh | Peloton bills itself as a software company, but really it's a hardware firm — and its margins are better than Apple's.

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This startup wants to turn the cloud software business on its head with a new site that encourages customers to share how much they're paying

Nick Bastone | Within eight hours of its website going live on Tuesday, Smith said, already 300 people had submitted pricing stories.

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JPMorgan, Goldman Sachs and Citi, are Wall Street's most active fintech investors. Here are the 22 startups they poured money into this year.

Dan DeFrancesco | The three Wall Street giants have invested in 22 different startups so far in 2019, spanning sectors like real estate and wealth management.

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Peloton, the fitness startup with a cultlike following, could go public at an $8 billion valuation. Insiders reveal why its business seems set to explode.

Troy Wolverton | Business has been booming for the smart-fitness-equipment maker — as has its valuation. And investors and analysts are optimistic about its future.

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