Built mostly via Instagram, Facebook and Google ads, direct-to-consumer companies are buying more TV ads as they mature, with top-spenders including Peloton, Chewy, Smile Direct Club and mattress company Purple.

Accepting that multiple people may be in the room to see an ad gave ad buyers a new bargaining chip in their latest upfront negotiations with Hulu and Roku.

For Digiday+ members: Amazon is putting the brakes on Whole Foods' bargain offshoot 365 stores, in an effort to consolidate its grocery retail businesses.

Google has been fined in Europe for failing to meet GDPR criteria for serving personalized ads.

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'They need the scale': DTC brands like Peloton and Chewy are buying more TV ads

Ilyse Liffreing

Some of the top spenders on TV currently includes Peloton, Chewy, Smile Direct Club and Purple.

'A turning point': Buyers are adopting TV-style co-viewing metrics for connected TV

Tim Peterson

Accepting that multiple people may be in the room to see an ad gave ad buyers a new bargaining chip in their latest upfront negotiations with Hulu and Roku.

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Before and after the flood: How National Geographic used data to become a digital video pioneer

Sponsored Content Domo

National Geographic hadn't always had a data problem. But by the 2010s, its audience was scattered across multiple TV networks and an arsenal of digital platforms. Raw data flooded in from every angle, and it was tough to derive meaningful insights. Sponsored by Domo.

'Loss of culture': Why Amazon pulled the plug on Whole Foods 365

Suman Bhattacharyya

Whole Foods’ 365-format stores occupied an uncomfortable middle ground between budget, big-box grocers and niche upmarket stores.

Google fined $57m by French regulator for breaching GDPR

Jessica Davies

Google has been fined in Europe for failing to meet GDPR criteria for serving personalized ads.

Back to the future: Advertising in 2019

Sponsored Content Unruly

By Emily Kaufman, VP Business Development, Unruly In the past year, a lot has happened in the advertising world. And in 2019, even more changes are expected to occur. Think of this article as a sort of time machine. You've hit 88 mph, the flux capacitor has jumped into action and you've arrived in 2020. […]

The Fog of War: A major media company struggles to understand its own data

Sponsored Content Domo

When data first pours into a company, it's always unrefined. Departments struggle to make sense of it before it goes stale. But this story starts earlier--back when indecipherable data left executives in a fog of confusion and mixed signals. Sponsored by Domo.

 
 
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January 25, 2019
Digiday Future Leader Awards
 
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January 25, 2019
Digiday Worklife Awards Europe
 
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February 1, 2019
Digiday Content Marketing Awards
 
 

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