Amazon wants the customer that buys DTC brands, and it's offering incentives to make that happen.  

BuzzFeed, Group Nine Media, Vox Media and others seek larger partnerships with the TV networks and streaming platforms they're developing shows for.

Amid an overwhelming sense of confusion in the industry, London-based Ebiquity has quietly but surely eked out a space for itself.

For Digiday+ members: In early 2018, Snapchat started letting publishers sell products through its platform. As of early 2019, the tests have driven scant revenue for publishers, with many still electing to take things slowly and treating commerce as a side experiment on Snapchat.

Digiday Moguls is an exclusive, C-level-only gathering connected to the Digiday Publishing Summit that brings together 50 top decision-makers in media, marketing and technology for two days of intimate discussion. Apply here to see if you qualify for a pass.

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'They offered us everything but the kitchen sink': DTC brands are mostly spurning Amazon

Hilary Milnes

Amazon wants the customer that buys DTC brands, and it's offering incentives to make that happen.

Publishers like Vox and BuzzFeed seek broader TV and streaming content deals

Sahil Patel

BuzzFeed, Group Nine Media, Vox Media and others seek larger partnerships with the TV networks and streaming platforms they’re developing shows for.

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Fighting for attention: The industry quest for quality views

Sponsored Content 33Across

As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across.

'No ax to grind': Ebiquity positions itself as a CMO's best friend

Shareen Pathak

The company is perhaps still best known for the part it played in the ANA's bombshell report two years ago on the state of media transparency in the U.S.

Snapchat has not yet become a meaningful driver of commerce for publishers

Max Willens

One publisher participating in Snapchat’s test made “tens of thousands” of dollars in commerce revenue on Snapchat, according to a source.

The Fog of War: A major media company struggles to understand its own data

Sponsored Content Domo

When data first pours into a company, it's always unrefined. Departments struggle to make sense of it before it goes stale. But this story starts earlier--back when indecipherable data left executives in a fog of confusion and mixed signals. Sponsored by Domo.

The state of in-housing: Defining how marketing teams evolve

Sponsored Content Bannerflow

New research uncovers the biggest triggers, benefits and barriers to in-housing, surveying 200 senior marketers and experts at brands, in-housing agencies and consultancies based in Europe. Sponsored by Bannerflow.

 
 
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January 25, 2019
Digiday Future Leader Awards
 
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January 25, 2019
Digiday Worklife Awards Europe
 
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February 1, 2019
Digiday Content Marketing Awards
 
 

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