Apple News has won over journalists with its human editorial staff, but their business-side counterparts chafe at the lack of revenue coming from the platform. Reddit says it's now hosting one billion views and 13 million hours of video per month on its own video player. The ongoing demand for integration in the agency industry is experiencing collateral damage: the dissolution of individual agency brands. See why. In our Advertising Week briefing, Facebook's vp of global marketing solutions Carolyn Everson kicked off day one as a last-minute addition to the schedule, but marketers were unimpressed. Later this month, senior leaders at CBS Interactive, NBCUniversal, the NFL, the Food Network and more will share an exclusive look at how they're approaching shifting consumer behaviors, new business models and more. Register now to join the crowd at Digiday Hot Topic: The Future of Entertainment, taking place on Oct. 25 in Los Angeles, California. |
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| Lucia Moses Apple News has won over journalists with its human editorial staff, but its business side chafes at the lack of revenue coming from the platform. |
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| Sahil Patel Reddit says it’s now hosting one billion views and 13 million hours of video per month on its own video player. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Shareen Pathak The ongoing demand for integration in the agency industry is experiencing collateral damage: that of individual agency brands. |
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| Kerry Flynn Facebook's vp of global marketing solutions Carolyn Everson kicked off day one as a last-minute addition to the schedule, but marketers were unimpressed. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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| Sponsored Content Dstillery At the moment, data management platforms (DMPs) are transitioning into their very own third wave. With mass acceptance and proliferation complete, the third wave for DMPs will be defined by data connoisseurship and specialization, and will usher in an unprecedented level of intelligence and sophistication around data. For advertisers, that means a new age of audience creation, exploration and activation. Sponsored by Dstillery. |
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