Changing consumer sentiments, economic uncertainty and the specter of a second surge of coronavirus infections all weigh on brands' minds. Consequently, many of them are planning their ad spending over shorter windows, sticking to what's worked in the past and not bothering with new publishers. Read more below. - Far fewer brands are investing in things like branded content. That is one of many factors that has made it harder for publishers to win new clients over the past five months.
- The case for a paywall among U.S. publishers is almost seen as open and shut. The latest Digiday podcast shows that things aren’t so simple in markets like South Africa.
- Months after the coronavirus pandemic caused a wave of ad deal cancellations, advertisers are asking for pandemic clauses to be added to their upfront deals. The networks’ response has been lukewarm.
- Ocean Spray is betting that a product incubator, which can bring a product idea from a concept to market test in five months, can help the juice brand get out of the cranberry bogs and into the direct to consumer business.
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| Coronavirus Fallout | | | | Publishers, focused on executing quicker, cheaper campaigns are also dealing with the fact that few advertisers want to work with new publishers right now. | | |
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howdy! | | | | | Daily Maverick relies on a model akin to the Guardian’s — make the content free, but ask your readers for support at every turn. | | |
| Sponsored by Sharethrough | | | | In this new report based on research into nearly 300 advertisers, learn how buyers are allocating their budgets in an age of shrinking revenue — and why they’re often struggling to meet performance goals. | | |
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howdy! | Business of TV | | | | Advertisers are trying to protect themselves, but TV networks have pushed back against the pandemic clauses’ enigmatic terms and conditions. | | |
| Sponsored by Zeta | | | | Brands and agencies, we want to know: In the pandemic era, is the shift from analog to digital truly underway? Take this short survey and tell us which platforms, tools and strategies you’re using to personalize, target and measure in 2020 and beyond. | | |
howdy! | Brands in Culture | | | | Ocean Spray joins the ranks of brand holding companies that have added incubators to better compete with direct-to-consumer startups. | | |
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| Sponsored by Oarex | | | | Despite market turmoil, new research finds that most media companies were paid on time in Q2. But with less government funding on the table moving forward, industry pros worry the remainder of the year carries risk. | | |
howdy! | Equality and Opportunity | | | | Since June, media companies have promised to improve their levels of diversity and inclusion, but employees say that talk has yet to lead to concrete actions or tangible results. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | While the challenges facing the industry have been, and will continue to be, painful, this moment of bucking traditional advertising cycles could be a necessary shake up. | | |
| | | | | Daily Maverick relies on a model akin to the Guardian's — make the content free, but ask your readers for support at every turn. |
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