"They're not prepared": Google announced it would stop running Flash video ads completely through its DoubleClick Digital Marketing ad platform in July. Publishers worry that advertisers and ad tech vendors aren't ready for the cutoff date.
A growing number of brands are eschewing agencies, instead going the cheaper and quicker route of using influencers as creatives who plan and execute full campaigns for advertising.
The Dodo's YuJung Kim discussed expanding the brand's video arm, avoiding content commoditization on social media platforms and more on the latest Digiday Podcast.
To promote its limited-edition Pepsi Fire soda, Pepsi is employing Snapchat barcodes that allow users to unlock exclusive branded geofilters, sponsored lenses and a mobile game in the app.
Complex News has increased its YouTube view count by 75 percent in the past year, thanks in part to the launch of its biggest video series yet, "Everyday Struggle."
Janna Turner Botha, svp of digital marketing at Bank of America, is coming to the Digiday Programmatic Marketing Summit in Scottsdale later this month to share how the bank partners for programmatic success. Find out more about how to join us today.
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