| Lucia Moses Publishers say the holding company is asking the publishers to collect users' consent to be ad-targeted and to assume all liability for doing so. |
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| Lucia Moses Since bringing its media in-house, the Times has almost doubled the amount of media it manages, buying nearly 90 percent of its media itself. |
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| Sponsored Content IBM Watson Marketing Not too long ago tedious and time-consuming tasks filled the timesheets of most senior executives. But as new, affordable AI-powered tools take their place in the trenches, marketers are finally moving to man the command center, reshaping and elevating their role and potential impact. Sponsored by IBM Watson Marketing. |
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| Tim Peterson Ad industry executives and legal experts are struggling to assess the nuances and likely impact of what’s considered the country’s most sweeping privacy law to date. |
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| Seb Joseph With the risk associated with breaches and the lack of clarity around third-party data sources, retargeting is an area of certainty. |
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| Sponsored Content realeyesit The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit. |
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| Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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