"Our direct-sales team doesn't want us to be transparent in how we sell programmatic." In the latest installment of our Confessions series, a programmatic specialist at a legacy media company discusses why the company's direct-sales team clashes with the programmatic department.
The Guardian continues to experiment with virtual reality despite its limited commercial opportunities. The publisher has consolidated its nine VR experiences into its Guardian VR app and sent out 100,000 Google Cardboard headsets to make the content more accessible.
Vanity Fair's blog, the Hive, has created a personalized email newsletter product that allows readers to follow 150 specific power players in politics and business. Nearly 36,000 people have signed up for the emails since launch in March, with most users following one or two people.
"Be dependable and show up": Katrina Craigwell, GE Digital's head of marketing innovation, discusses what she learned from being fired from a retail job in the latest Starting Out episode.
From Glossy: Instagram's algorithm is designed to obscure promoted posts, but companies like Authentic Brands Group, which owns 29 brands including Juicy Couture, are devising tactics to outsmart it.
Next week: Join big agency players like BBDO, Essence, Havas and much more at the Digiday Agency Summit in Charleston, South Carolina to discuss how the modern agency will be built. Reserve your spot to join us from Oct. 23 - 25.
