This week, BuzzFeed acquired something that has grown increasingly important to them — access to an older audience via HuffPost. In an all-stock transaction, BuzzFeed announced it was acquiring HuffPost from Verizon Media Group and Verizon Media Group will become a minority owner of BuzzFeed. The partnership also gives BuzzFeed a direct pipeline into a larger, loyal base of older internet users who can complement and diversify BuzzFeed’s referral traffic footprint, particularly for its news and commerce content, the latter of which has shown strong growth through this turbulent year. Read more below. - BuzzFeed's acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses.
- Ad buyers are rolling out ads touting Black Friday and Cyber Monday deals earlier than ever this year, with some posted on platforms like Facebook and Instagram just days after the 2020 presidential election.
- Quartz's co-creator and new owner Zach Seward sees nothing but upside possibility in retooling the digital publishing brand with a vision to harmonize subscriptions and ad sales.
- For Digiday+ members, in the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami.
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| Publishing in the Platform Era | | | | BuzzFeed’s acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses. | | |
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howdy! | Marketing on Platforms | | | | The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising. | | |
| Sponsored by Revcontent | | | | Over the fall and summer of 2020, many publishers were forced to accept unfavorable deal terms with their ad vendors. But now, as publishers begin to seek better contracts, some are looking past the most dominant vendors in the market. | | |
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howdy! | Beyond Ads | | | | Seward would not disclose current financials, but the upswing in ad revenue in third and fourth quarters has him optimistic about the company’s position for 2021. | | |
| Sponsored by Twitter | | | | In this new video interview, Laura Froelich, head of U.S. content partnerships at Twitter, offers insights into how publishers have pivoted their content strategies to fit a new at-home world of sports and entertainment. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | In the five days following Thanksgiving, there’s usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami. | | |
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| Sponsored by Zeta Global | | | | In a new report based on a survey of nearly 200 executives, learn how marketers and advertisers are reaching unique user IDs in a post-cookies, regulation-forward environment — one in which e-commerce reigns supreme. | | |
howdy! | Content & Commerce | | | | The partnership leverages the fame and influence of people who exist somewhere between influencer and mainstream celebrity. | | |
howdy! | Coronavirus Fallout | | | | Better prepared brands and more settled consumers have kept advertising revenues flowing, even as a second coronavirus wave rises. | | |
| Publishing in the Platform Era | | | | With a Biden administration set to take over in January, one arena for policy whiplash is the environment and the recasting of American stance on climate change. |
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