| | This month has been a busy one for the MailPoet Team. We’ve added two new team members - Rodrigo, DevOps Engineer, hailing from Spain and now living in the Canary Islands, and Michelle, QA Engineer, who is based in Indianapolis, Indiana. Welcome!
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We also have some good news for WooCommerce users - MailPoet now includes segmentation. That means paying you can send emails to your customers who have purchased a specific product or a product in a specific category. Pretty soon, you’ll also be able to set up automatic emails for these segments. These are Premium features. Stay tuned!
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| Kiefer and the MailPoet Team |
| | | | | Using Holler Box to Set up Simple Pop-up Forms The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
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| In this post, we’re going to talk about pop-up boxes (also known as modals) and specifically, using a WordPress plugin called Holler Box to set them up on your website. Why Holler Box? In brief: because it’s super simple and only takes about 30 seconds to install and configure. |
| | | | | | | Case Study: The Station Inn Here at MailPoet, we value loyalty. So, when looking for a MailPoet user to interview for a case study, we naturally thought of Jeff Brown, a long-time user of both MailPoet 2 and MailPoet 3. Jeff is the Online Director of The Station Inn, a music venue in Nashville, Tennessee and one of the largest and most-recognized live bluegrass music venues in the world.
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| In this case study, we talk to Jeff about why he uses MailPoet in particular, what some of his statistics are, and how we can potentially help him maximize his MailPoet usage. |
| | | | | | | GDPR and You If you haven’t been keeping up with tech news, you may be unaware of some big forthcoming European Union legislation. Even if you are outside Europe, the regulations will probably still apply to you, as they are enforceable for anyone handling EU citizens’ data.
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What will happen? And what should you do? The short answer: MailPoet, just like WordPress, is currently taking measures to help website owners abide to the rules.
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| | | | | | | From the Archives Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde
Oscar Wilde was unquestionably one of the most unique personalities of the nineteenth century. The author of dozens of plays, essays, novels, and other works, his combination of wit and individuality has made him world-famous for his clever phrases and funny insights.
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Wilde is a particularly useful case study for modern bloggers, as his work tended to be short and memorable, two very important things in the current media landscape. If he were alive today, we can easily imagine him using social media and email newsletters to build his own audience.
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| In this post, we’ll go through four quotes from Wilde and see how to apply their lessons to your email newsletters. Let’s get started! |
| | | | | | | Interesting and Insightful Links Every month, we like to share thought-provoking, useful, or just plain cool links from around the web. We hope you enjoy them!
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Every culture has its own unique monsters, animals and dangerous beasts. Wouldn’t it be cool if they were all illustrated? That’s exactly what artist Iman Joy El Shami-Mader is doing. You can follow her on Instagram or read more about her journey on Atlas Obscura. What was your most productive day, week, month, or year? In this informational post on Hacker News, readers give a wide variety of interesting stories of massive productivity. Our favorite? One developer walked around London for 8 hours, stopping periodically to code out an algorithm he’d been meaning to write for years. Before you press send, don’t start your email with these phrases. Inc. Magazine has a surprisingly-good article on introductory sentences to avoid in emails. The best (and simplest) one? Hello, my name is… because “I already knew that. Your name appears in the sender field.” Can the world’s biggest dictionary survive the Internet? Technology is now making it possible to track the rapid development of the English language - but will it kill the paper dictionary in the process? This Guardian article traces the history of the dictionary to its current “endangered” status. This puzzle loving couple is living the dream. Read about Jerry and Marge on Highline in this fascinating piece about a math whizz who gamed the lottery for $27 million. The Internet has a lot to say about these new posters promoting Ready Player One. We think they're fun. See them on Slash Film. | | Enjoy the (almost) Spring weather! |
| Kiefer and the MailPoet Team |
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