With the delta variant on the rise in the U.S., particularly in areas with lower vaccination rates, advertisers are again analyzing regional data to understand how they should be tailoring messaging. It has led them to digital OOH rather than billboards and avoiding experiential. Read more below. - Marketers are once again approaching ad buying with regionality in mind as COVID-19 transmission rates in states like Florida, Texas, among others, are on the rise due to the delta variant.
- In this week’s Digiday+ Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to help parents deal with the delta variant.
- Being able to define the rules of an entire world gives metaverse builders an opportunity to improve and make safer how we interact with each other.
- Without the face-to-face relationship-building sales execs have always relied on, the last year has been extra tough. But the job market is booming for salespeople who have found a way to make it work.
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| | | | | Marketers are once again approaching ad buying with regionality in mind as Covid-19 transmission rates in states like Florida, Texas, among others, are on the rise due to the delta variant. | | |
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howdy! | | | | | In this week’s Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to help parents deal with the delta variant. | | |
| | | | | Advertisers are owning the mobile path to purchase by adapting to customer demands — offering digital experiences and optimizing store visits. | | |
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howdy! | | | | | Being able to define the rules of an entire world gives metaverse builders an opportunity to improve and make safer how we interact with each other. | | |
| | | | | Performance and brand marketers often have very different goals, but the emergence of CTV as a prime performance tool is radically changing their interactions. | | |
howdy! | | | | | Without the face-to-face relationship building sales execs have always relied on, the last year has been extra tough. But the job market is booming for sales people that have found a way to make it work. | | |
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| | | | | In a recent focus group, a group of agency and advertising leaders worked on a common definition of “brand suitability.” What they came up with was a range of approaches to the term. | | |
howdy! | | | | | BruMate joins other DTC brands tapping SMS marketing as a saturated digital marketplace and iOS14 privacy crackdown leaves advertisers scrambling for options. | | |
howdy! | | | | | Private browsing has the potential to radically reduce the number of consumers marketers can target with digital advertising. | | |
| | | | | As head of equity strategy at LinkedIn, Dunbar is charged with improving equity inside and outside the Microsoft-owned business-centric social network. |
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