Daily Dish

IMDb’s new interactive What to Watch app for Fire TV will give people customized movie and TV series recommendations using games like “Quick Draw” or “This or That?” to end selection indecisiveness. ("Finally, Saturday is once again movie night and not 60-minutes-of-previews night!”)

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Outbound for glory

Personalized Outbound Emails Don’t Work (What to Do Instead)

You spend hours writing cold emails and personalizing them to the recipients, but your reply rate stays frustratingly low. So what gives? The problem might not be the “what” of your emails but the “who.” In this blog post by outbound email expert and CEO of Blueprint, Jordan Crawford, you'll learn how to personalize messages at the company—not personal—level.

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