Are safety apps effective in an emergency? | Think outside the box for closing gifts | Opinion: Keep communications light this election season
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July 29, 2024
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Safety apps, such as Forewarn and Life 360, can be helpful when trying to reach emergency contacts during a dangerous situation. But they alone will not save a real estate professional's life if he or she is attacked on the job. You must pair your use of safety apps with strong, common-sense practices to protect yourself and your business. So, what does that look like? Listen to "Drive With NAR."
Full Story: REALTOR® Magazine/Drive With NAR (7/29) 
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Best Practices in Sales & Marketing
These options add some flare—and a personalized touch—to closing gifts for clients.
Full Story: REALTOR® Magazine (7/25) 
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Bri Reynolds, social media manager at Lyft, makes a case for addressing the election season by keeping content comedic and lighthearted while considering the consumer mindset and how tones may shift. Being "in" on the joke can help brands connect with Generation Z consumers, Reynolds writes, but make sure to revisit content as November approaches.
Full Story: PRWeek (7/24) 
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Webinar: Navigating The Upcoming Practice Changes
Join NAR's Legal Affairs team for a vital webinar on the class action settlement and upcoming practice changes. The first session is on August 1 at 2pm CT. Additional sessions are on August 5 and August 15. Gain key insights and strategies—register today and don't miss out!
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Real Estate Trends
A new study suggests touting these property upgrades in your listing description to achieve a quicker sale.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (7/22) 
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The $9.95 million transaction between listing agents Marianne Prendergast and Will Prendergast of Washington Fine Properties and buyer's agent Daniel Heider of TTR Sotheby's International Realty is among the top residential sales for the Washington, D.C., area in June.
Full Story: Washingtonian (7/26) 
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Commercial real estate prices gained last month, according to MSCI Real Assets' RCA CPPI National All Property Index, which was up 0.6% from May. The index was flat from the prior year. Industrial saw the largest annual gain of any segment, with prices gaining 8%.
Full Story: Connect CRE (7/25) 
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Technology & Innovations
Virtual tours are rapidly becoming a standard format for buyers to shop for real estate, joining such basic steps as creating high-quality photos. Social media is also proving to be an important sales channel.
Full Story: AZ Big Media (Phoenix) (7/24) 
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Business Wellness
Features to consider when picking a business credit card
(Pixabay)
When choosing a business card, consider benefits that align with your business needs, such as expense tracking tools or cellphone protection. To maximize benefits, select a card that offers rewards in your top spending categories. Be mindful that some cards come with an annual fee, but those are usually the ones with better perks.
Full Story: The Motley Fool (7/25) 
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Fair & Equitable Housing
The Community Development Trust and its partners have upgraded and repaired more than 1,700 apartments across 16 Manhattan affordable housing communities. The project was a collaboration between CDT and partners in the Permanent Affordability Commitment Together (PACT) Renaissance Collaborative (PRC), working with the New York City Housing Authority's PACT program. The renovations have resulted "in immediate and substantial quality of life improvements for current and future residents," said Michael Lear, CDT's chief business development officer.
Full Story: Nareit (7/22) 
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Legislation & Regulation
The Federal Reserve's high interest rates over the past year have cooled the U.S. economy but also brought about other issues. Higher-income households and corporations have benefited from a booming stock market and rising home values, while consumer spending remains resilient. However, higher borrowing costs have led to increased unemployment, small businesses struggling with loans and lower-income households falling behind on payments.
Full Story: Bloomberg (7/27) 
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Dallas-based First Foundation Bank has encountered headwinds this year because of its large exposure to commercial real estate loans, but it recently received a $228 million capital infusion led by Fortress Investment Group and has set out a new strategy for stabilization. The strategy overhaul involves a reduction in multifamily loans, a rise in its credit loss allowance, a greater emphasis on commercial and industrial lending, and an expansion in certain areas of Texas and Florida.
Full Story: American Banker (7/26) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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