| Happy Valentine’s Day! Thinking of getting into a new relationship with a new Customer Data Platform (CDP)? Then we have a great ‘how to’ from Exponea’s Technical Content Specialist, Jordan Torpy. From ease of use to potential ROI, Jordan looks at the things to look out for when seeking a new platform. Also, as ad buyers are falling out of love and decreasing or eliminating their spend in open auctions on ad exchanges, Xaxis’ Daniel Macdonald looks at the benefits of contextual targeting. Today, advertisers use sophisticated linguistic-analysis technologies to find relevant content at not only the domain, section and sub-domain levels, but also by page and even keyword. By operating at the page and keyword levels, contextual targeting technologies can surface new inventory on pages that would have previously been shunned. Also ICYMI: - Habu, a marketing data operating system, raises $15 million in Series A funding to unify customer data without a CDP.
- AdQuick.com, the OOH advertising software company, announced the close of a $6 million series-A funding round, bringing total funding to $9.4M.
- PredictHQ, the demand intelligence company, announced $22 million in Series B funding led by Sutter Hill Ventures and joined by existing investors.
- Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures.
- Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time.
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