As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.
| Publishers, advertisers and ad tech companies are rallying around identity tech such as Unified ID 2.0, a system developed by several industry groups and companies, as a means to not only replace the third-party cookie but move the programmatic ad industry toward a more transparent, consent-based system. They are being much less forthright, though, when it comes to asking users for their consent and presenting transparent information. Read more below. Companies are modernizing their means of tracking people online, but they have yet to update their methods of notifying them when these systems capture individuals’ email addresses. Months after TikTok apologized to Black creators, its attempts to bring more onto the platform remain a work in progress. For Digiday+ members, given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence. Companies once inextricably linked – in identity and in spirit – to centers of industry like New York and San Francisco have essentially become firms from nowhere. Producing a television show is part of Anheuser-Busch’s push to evolve how it is connecting with consumers beyond traditional advertising. Other things to know about Gain exclusive recognition from Digiday in categories including Best Content Studio, Best Use of Video and more through the Digiday Media Awards. See the full list of categories and submit by the last chance deadline on April 9. Publishers that failed to stop deceptive ads in 2020 saw advertisers turn off their budgets. Download this new report to learn how publishers are keeping dangerous creative out of the mix. Sponsored by GeoEdge. Aggregating data from legacy systems without the right tools, marketing teams are following gut feelings to shape campaigns — and they’re making errors that add up to lost ROI. Sponsored by Amperity. | | |
|
howdy! howdy! howdy! | Sponsored by YouGov | | Report: How the pandemic changed media consumption habits | | The COVID-19 pandemic has dramatically changed how people consume traditional and digital media, which presents new challenges and opportunities for media planners. Download this report to view quantitative and qualitative findings about the changing media landscape. | | |
howdy! howdy! |
