Progressive Insurance has long been known for Flo, its bubbly spokescharacter. But recently it's taken a shine to a second campaign, "Parentamorphosis," and is about to make a unique media buy supporting it. The campaign, from Arnold Worldwide, launched last November with a pair of spots in which ordinary folks start turning into their parents...
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Adfreak
October 26, 2017
Today's highs and lows of creativity
Insurer doubles down on 'Parentamorphosis'
By Tim Nudd
Progressive Insurance has long been known for Flo, its bubbly spokescharacter. But recently it's taken a shine to a second campaign, "Parentamorphosis," and is about to make a unique media buy supporting it. The campaign, from Arnold Worldwide, launched last November with a pair of spots in which ordinary folks start turning into their parents...
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Each clip provides a reason to play
By David Gianatasio
Promoted Content by AppNexus
Tough work in more ways than one
By Angela Natividad
Prep your feline for world domination
By Angela Natividad
W+K designs a 'meateasy'
By Gabriel Beltrone
It's no surprise that a fake-meat burger would feel obligated to sneak into famously carnivorous Chicago. And that's exactly what Impossible Burger did last night, with a pop-up underground "meateasy," or speakeasy for faux beef. For three hours at an undisclosed location on Division Street in Wicker Park, the godless heathens could devour the brand's...
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