There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the point of being universally generic. But the best global ads instead tell a universal story, one that anyone on Earth can...
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November 15, 2018
Morning Digest
What marketers need to know today
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Teads
Need a Bit of Holiday Warmth? This Ad’s Animated Tale of a Nervous Elf Is on Par With Pixar
How the New Venture Challenge Is Helping Cement Chicago’s Reputation as the Next Great Startup Hub
Promoted Content by FocusVision
Move Past the Voice of the Customer and Into the Mind of the Customer
These 2 Chicago Streetwear Brands Found National Success By Keeping It Local
Time’s Up Advertising Forges Ahead With the Challenging Task of Changing an Entire Industry
Celebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of Record
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