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Ad of the Day: USA Swimming's Fun Ad Shows Today's Greats When They Were Kids Home-video footage of Franklin, Phelps, Lochte and more By David Gianatasio Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body.
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Dove Wants Women to Define Beauty for Themselves in New Campaign #MyBeautyMySay spot aims to inspire By Kristina Monllos Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.
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Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues Campaign takes on immigration, LGBT equality and more By Christine Birkner This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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King of the Hill’s Hank Returns to Promote UFC 200 in New Adult Swim Branded Spot First of 4 animated shorts to run on the network By Jason Lynch The UFC has enlisted an unlikely '90s animated duo in its quest to turn Saturday's UFC 200 pay-per-view event into its most popular ever: King of the Hill's Hank Hill and George Liquor from The Ren ...
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Absolut Gives Consumers a Virtual Night Out With EDM Artist Deadmau5 In its VR video game By Katie Richards Absolut is looking to connect with a very specific group of consumers in its latest campaign, and it's not your everyday vodka drinker. Instead, the brand is searching for early adopters of technology who also ...
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A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership Canvs looked at thousands of episodes By Marty Swant Love triumphs over hate except on television.
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As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption Marketers predict success for new app-install ads By Christopher Heine Apple's iAd App Network, which debuted in 2010 as an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, is officially shutting down on Thursday. Taking its place in the minds of ...
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