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| BETC Sao Paulo's creation shows how pervasive the problem is By Katie Richards BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women's Day and is available for download on Apple's app store. The agency created the app after coming across a 2014 George Washington University... Read more » |
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| The cozy digs aren't for just anyone By Tim Nudd |
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| Promoted Content by BrandShop | | Direct-to-consumer commerce |
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| Grandesign explains all five executions By Tim Nudd |
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| First project will be shark flick 47 Meters Down By Patrick Coffee |
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| Marcus Fischer previously spent 4 years as president By Patrick Coffee Carmichael Lynch has promoted Marcus Fischer to the role of chief executive officer, effective immediately. He will be the fourth CEO in the Minneapolis-based IPG agency's 55-year history. Fischer previously spent four years in the role of president under chief executive Mike Lescarbeau, who will now become executive chairman. "Marcus has been pivotal in building... Read more » |
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| Kansas City's Barkley bought nearby XperienceLab By Patrick Coffee Talk of ad agencies competing with consultancies is nothing new. But related conversations have only grown more intense over the past year after Deloitte acquired San Francisco shop Heat, Accenture bought London's Karmarama and consultancies started participating in traditional new business pitches. This week, independent Kansas City agency Barkley turned the popular narrative on its... Read more » |
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| A salute to Phyllis Robinson By Katie Richards In honor of International Women's Day, DDB Worldwide is changing its name for one day and one day only. Today, the agency is calling itself DDB&R. The additional R is in honor of Phyllis Robinson, the agency's very first female copywriter. "The move to add Phyllis' name to the door is a symbolic reminder of... Read more » |
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| Featured Jobs | | BKV Atlanta | | Jun Group New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | |
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| Rallies, marches and campaigns galore By Katie Richards By now, the advertising industry's gender and diversity problem should come as no surprise. So it makes sense that agencies would jump on the opportunity to celebrate their female employees and their work on International Women's Day. Some women and agencies hope to make a statement about the importance of the presence of women in... Read more » |
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| Timed again to International Women's Day By T.L. Stanley Little girls dream big in this short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs--it's easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. But hold up. The statistics say... Read more » |
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| Cossette ads include fine print for disquieting scenarios By Angela Natividad Sexting. It always starts innocently. You're in the heat of the moment, defenses are low ... and doesn't sending an actual pic of your sassy self seem like the perfect way to follow up that eggplant emoji? Don't do it! Of course, you know not to do it. And yet. You get stupid when you're... Read more » |
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