When Mom or Dad spends long tours of duty far from home while serving in the military, their kids sometimes need extra understanding, encouragement and emotional support. If a parent dies in combat, these children can struggle mightily to cope with the loss and adjust to a new reality. Understandably, they're at greater risk for...
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Brand Marketing Daily
May 19, 2017
The top trends and topics for marketers
Big-hearted approach from We Believers
By David Gianatasio
When Mom or Dad spends long tours of duty far from home while serving in the military, their kids sometimes need extra understanding, encouragement and emotional support. If a parent dies in combat, these children can struggle mightily to cope with the loss and adjust to a new reality. Understandably, they're at greater risk for...
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A 30-second spot will appear during Grey's Anatomy and Scandal
By Kristina Monllos
Shonda Rhimes announced a partnership with Dove earlier this spring. Now the first work from that partnership, a short film called "Meet Cathleen," is online. To get Shondaland fans to tune in, the beauty brand has a new 30-second spot airing on ABC tonight during the season finales of Rhimes' shows Grey's Anatomy and Scandal....
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Cute and clever campaign for Hansaplast
By Tim Nudd
As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts....
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Model fronts La Perla's new fashion campaign
By Tim Nudd
Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla. The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O'Keeffe and...
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'Field Trip to Mars' and 'Gravity Cat' also win big
By Tim Nudd
Clemenger BBDO Melbourne has won Best of Show at New York Festivals for "Meet Graham," the PSA campaign for Australia's Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces. Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a...
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A message in the medium
By Angela Natividad
One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at...
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Is the Gal Gadot movie getting a fair shake?
By Chris Thilk
A couple of weeks ago, Shana O'Neil at Blastr created a tempest when she publicly questioned Warner Bros.' marketing commitment to the upcoming Wonder Woman movie. She pointed to a general lack of advertising and news coverage, specifically compared to recent Warner Bros. superhero releases like Batman v Superman: Dawn of Justice and Suicide Squad,...
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