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| Agency creative by day, 'panela' importer by night By Molly Folse Sam von Hardenburgh spends her days making mobile apps as an experience designer for the digital agency Kettle. But her nights and weekends are spent working on a pretty sweet side project. Read more » |
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| Can shorter breaks and big cliff-hangers stave off audience erosion? By Jason Lynch |
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| Brandshare Content From Acxiom | | Integrating at the data layer |
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| It's an entertainment wasteland no more By Angela Natividad |
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| Female execs from RPA, Saatchi, Disney XD and others sign on By T.L. Stanley |
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| Tells the story of a cupcake and a garbage man By Kristina Monllos Feeling down? Nutella has something that might help. The hazelnut spread has released its first branded content effort, a documentary series from creative shop Brand Programming Studios, that's meant to make ... Read more » |
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| New 'It's On Us' PSA highlights real-life heroes By Christine Birkner "It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today at a time when its message seems more ... Read more » |
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| iQ Media platform captures all media mentions By Jason Lynch In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Medvostat LLC Working from home | | Asphalt Green Battery Park City | | JAY Advertising Rochester, NY in western NYS - on the shores of Lake Ontario and near the Finger Lakes region. | | Wiley 07030, Hoboken | | |
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| New logo also helps take brand into the future By Christine Birkner Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new ... Read more » |
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| New Muscle Milk ads from Mekanism By Katie Richards Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. Read more » |
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| Matt Bellassai goes from BuzzFeed to getting buzzed By Sami Main Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans. Read more » |
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