The ad agency world provides more than its share of creative job applicants ranging from the woman who used a LEGO-themed resume to score a BBDO internship to the guy who posed as a San Francisco donut deliveryman in order to worm his way into tech and marketing companies across the Bay Area last year....
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Morning Digest
May 10, 2017
What marketers need to know today
Sadly, her resume does not include vodka
By Patrick Coffee
The ad agency world provides more than its share of creative job applicants ranging from the woman who used a LEGO-themed resume to score a BBDO internship to the guy who posed as a San Francisco donut deliveryman in order to worm his way into tech and marketing companies across the Bay Area last year....
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Carter gets his ‘nuggs’ after setting a Twitter record
By Christine Birkner
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A collaboration between people and technology
Brandhouse flips the script for Interflora
By David Gianatasio
Amid Uber's woes, ride-share rival will focus on emotional connections
By Patrick Coffee
ANA study predicts an increased investment in public relations
By Erik Oster
Marketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed...
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The network is hoping for a spark from the former ratings juggernaut
By Jason Lynch
Just one year after its "farewell season," American Idol will be returning to broadcast TV. But when the popular music competition series comes back next season, it will air on ABC, not FOX, where the show ran for 15 seasons. ABC announced this morning that it has closed a deal with producers FremantleMedia North America...
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Martin Sorrell looks to co-opt retail giant
By Patrick Coffee
In a March 2017 earnings call for the world's largest ad agency holding company, CEO Martin Sorrell answered the classic "what worries you when you go to bed at night?" question with one word: Amazon. Sorrell acted on those fears by way of WPP network Possible, which announced today that it has acquired consultancy Marketplace...
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Echo Show will have the skills of the Echo with a 7-inch touchscreen
By Marty Swant
Amazon is finally ready to give Alexa a face--sort of. Today, the ecommerce giant unveiled the Echo Show, the next generation of its voice assistant-enabled speaker. It will come with a seven-inch touchscreen display. The Show, which is scheduled for release on June 28, will be available for about the same price as the company's...
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Chief business officer Robert Kyncl dishes on his latest project
By Christopher Heine
Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...
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The agency also announced a promotion
By Erik Oster
Innocean Worldwide Americas has expanded its creative team with a series of new hires while also promoting an associate to creative director. "Part of putting Innocean on the map is recruiting people from all over the map," Innocean CCO Eric Springer said in a statement. "Yes, as everyone says, it's all about the work. But...
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