| | | | | This Bookstore’s Clickbait Headlines on Facebook Are Actually the Plots of Classic Novels Finally, a noble use of an iffy strategy By Angela Natividad Does the end ever justify a means like clickbait? That's debatable. But a new contender in the discussion is Dallas bookstore The Wild Detectives, which is using what it wryly calls "Litbait" ... to trick people into reading classic, copyright-free novels. Facebook posts featured witty teases like "British guy dies after selfie gone wrong" (The...
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| | | | | | | | In New Ads, Ohio Lottery Winners Feel Like a Million Bucks Even After Winning a Lot Less Marcus Thomas slow-mo's a new campaign By David Gianatasio Sometimes, winning as little as $50 can make you feel like a million bucks. And that's a good thing, because the odds of scratching an Ohio Lottery instant game ticket and finding a seven-figure payout are mighty slim indeed. Most of us, however, would get a real boost from a five-, four-, three- or even...
Read more » | | This Souped-Up 3-Wheel Motorcycle Comes Out Cursing in Its First Big Ad Slingshot dares you. Like, for real By T.L. Stanley Let's be perfectly clear about the target demo for this UFO-looking, three-wheeled exotic open-air roadster: If you do currently or have ever ridden a Segway, this vehicle is most definitely not for you. If, on the other hand, you're a risk-taking adrenaline junkie with mad money to spend on a powerful toy, Polaris Industries has...
Read more » | | This Brewer Hired Women Illustrators to Remake the Cringingly Sexist Ads It Used to Run Skol's great 'Reposter' campaign in Brazil By Angela Natividad "These images are part of our past ... but the world has evolved, and so has Skol. This doesn't represent us anymore." How often do you hear a brand say that? Brazilian beer brand Skol is owning up to its sexist past. In a video for its latest campaign, "Reposter," it openly shares previous ads...
Read more » | | | | | See the Crazy Thai Whisky Ad That DigitasLBi’s Ronald Ng Has Been Trying to Beat for 20 Years Along with his two other favorite ads ever By Tim Nudd Lots of advertising creatives have that one commercial that haunts them, the one that excited and inspired them in their formative years--and that they've been trying to match in their own career ever since. For Ronald Ng, chief creative officer for North America at DigitasLBi, it's a tremendously entertaining and exceedingly loopy 1997 spot by...
Read more » | | This Grocery Store’s Sweet Love Story Is a Lot More Than Boy Meets Girl Goodbye, frozen pizza By Angela Natividad Ah, young love. In "#lamourlamour," French grocery store Intermarch? spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier. Created by agency Romance and director Katia Lewkowicz, the ad is shot like a Fran?ois Truffaut film and set to...
Read more » | | Apple Hypes the iPhone’s Stickers by Staging a Colorful, High-Speed, Citywide Sticker Fight Count the pop-culture references! By Patrick Coffee Nothing encapsulates the thrill of young, modern love quite like a game of chase. Especially when it involves a series of splashy emojis. Apple's recent ads have promoted specific features of its key product, the iPhone 7--and the latest is no exception. This new entry in the "Practically Magic" series focuses on a brand new...
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