Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along with more than a few pairs of free underwear--in (relatively) plain sight around one of the world's biggest cities. A new reality-style video...
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June 29, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Fruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who Actually Notice Ads
Everlane Is Encouraging Customers to Take a Stand Against the Separation of Families at the Border
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How 3 Leading Brands Use AR and VR to Create Memorable Customer Experiences
American Express, Ikea and The New York Times capture the new reality
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Inside Google’s Mission to Inspire—and Hire—Diverse Creatives at Cannes Using the Creative Campus
The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
Microsoft and EY Are Rolling Out Blockchain Technology for Xbox
Adam Rippon and Mirai Nagasu Recreate Their Shared Heartbreak From 2014 in New DSW Campaign
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