College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...
Not coming through? Click here to view in browser
Brand Marketing Daily
April 19, 2017
FCB's gag campaign tackles a deadly serious topic
By Gabriel Beltrone
College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...
Read more »
American Giant's 'Made in U.S.A.' success story
By Robert Klara
Advertisement
Adweek Webinar by DISH Media Sales
Tomorrow (4/20) at 1 PM ET | 10 AM PT
Go ahead, ask him anything
By Angela Natividad
Gaming the system from within
By Angela Natividad
Capezio's Dance.com aims to cover dancing in all its forms
By Robert Klara
Years ago, amid the mad scramble for domain names, Capezio decided it might be a good idea to buy Dance.com. The move made sense. Capezio is, after all, the leading manufacturer of dance clothing, footwear and accessories. But the New Jersey-based brand didn't end up doing much with its new domain. The company's namesake site,...
Read more »
Part of the brand's ongoing content initiatives
By Christine Birkner
Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...
Read more »
The creepier way to land an internship (or not)
By T.L. Stanley
You're an aspiring ad maven looking for a big break, or at the very least, somewhere to hang your hat and make a mark this summer. What do you do? Work like a dog? Outsmart your competitors? Get your portfolio in order? Well, if you're a couple of Miami Ad School students in New York,...
Read more »
Featured Jobs
strand
remote
 
Register Tape Network, RTN
Texarkana, TX
 
Register Tape Network, RTN
Roanoke, VA
 
Register Tape Network, RTN
Winston Salem, NC
 
Register Tape Network, RTN
Rochester, NY
 
Advertisement
JohnXHannes works with everyone from John Malkovich to Google
By Tim Nudd
Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...
Read more »
Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in
By Tim Nudd
Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got...
Read more »
The emerging tech deserves more than a gimmick
By Greg Hedges
Maybe it's spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn't have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country--triggering devices to spew burger facts from Wikipedia--marked the first time a brand...
Read more »
You’re subscribed to Adweek’s Brand Marketing Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC • 825 8th Avenue • 29th Floor • New York, NY 10019