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This Cannes Lions Chatbot Will Help You Get Around or Get Over Your Hangover It was created by IV.AI and sponsored by PHD By Marty Swant Advertising creatives, tech execs and media types looking to navigate their way around the Cannes Lions Festival of Creativity this week can enlist the help of artificial intelligence. For the annual advertising and awards event this week on the French Riviera, attendees can use Facebook Messenger to access the official Cannes Lions bot to get... Read more » |
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The Next Step of YouTube’s Original Content Evolution Involves Traditional Film Studios It's particularly interested in developing dramas By Lauren Johnson CANNES, France--YouTube sees a big opportunity in original content. The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site. After her Cannes keynote on Monday, YouTube's global head... Read more » |
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Patrón’s Mobile Ads Recommend a Summer Drink Using Data From 12 Million Foursquare Users Pulls location and taste preferences together By Lauren Johnson CANNES, France--For its first time participating at Cannes, Patr?n is coming to France to talk about data. While the brand is up for a few awards this week, Patr?n is also working on some intriguing location targeting with Foursquare this summer. Using foot-traffic stats collected from 12 million Foursquare users over three years in 100... Read more » |
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New Research Shows That In-Stream Video Ads Outperform Preroll And recall goes way up when viewers like a spot By Marty Swant It's probably no surprise that people ignore ads they don't like and remember those they do, but the results of a new study shows just how great of a gap there might be. According to research from Kargo, an ad tech firm, and Kantar, a media intelligence company, 76 percent of people surveyed will skip... Read more » |
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Facebook Rolled Out Several Ways to Say ‘Happy Father’s Day’ More than 830 million photos and videos were shared on Father’s Day last year By David Cohen Don't forget about dad: Facebook announced a host of features for Father's Day this Sunday. The social network said in an email to Social Pro Daily that more than 185,000 new dads commemorated their first days of fatherhood on Facebook over the past year, adding that more than 830 million photos and videos were shared... Read more » |
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From Data to Ta-da! These 8 Creative Data Campaigns Brought the Magic Ronald Ng of DigitasLBi picks his favorites ahead of Cannes By Ronald Ng Cannes introduced the Creative Data Lions in 2015. The overwhelming response? "Oh no, more categories!" But I have to admit that the same clever folks who were the first to celebrate the industry's game-changing work (the Titanium Lions) and storytelling-that-doesn't-suck (the Branded Content & Entertainment Lions, now called Lions Entertainment) also gave the industry the... Read more » |
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Arby’s Made a Totally Useless Chatbot to Make Fun of the Domino’s Tracker This unhelping hand won't get you that Pizza Slider By Tim Nudd Everyone raves about Domino's technology, but Arby's isn't having it. The fast-food chain has expanded into offering Pizza Sliders, which are basically pizza (pepperoni, provolone cheese, genoa salami and roasted garlic marinara) on a roll. And because pizza companies are so good at cutting-edge tech, Arby's (with help from agency Fallon) decided to create a... Read more » |
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