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 | Adfreak | July 11, 2017 | | Today's highs and lows of creativity |
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| Matthew Bull picks his three favorite ads By Tim Nudd It's become common practice for advertisers to acknowledge and celebrate all forms of human beauty, not just the stereotypical standards. But Nike, as it so often is, was ahead of that game long before most. In 1999, a full five years before Dove launched "Campaign for Real Beauty," Nike and Wieden + Kennedy broke the... Read more » |
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| Lion of St. Mark speech centers on the value of caring By Tim Nudd |
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| Hilarious parody of female-targeted products By Tim Nudd |
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| But perhaps there is a glimmer of hope By Tim Nudd |
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| Partnership with Refinery29 pushes the UltraBOOST X By Tim Nudd Adidas and Refinery29 get geographical in a fun project for the UltraBOOST X sneaker, getting women artists to design a "BOOST the Nation" collection, featuring one-of-kind sneakers that are being auctioned off for charity. Refinery29 chose the artists--including Meagan Morrison, Maria "Too Fly" Castillo, Bree Poort, Lizzie Darden, Jenny Kiker, Sophia Chang, Mari Orr, Jen... Read more » |
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| When a gesture fills in the blanks By Angela Natividad American Greetings has, at its best, been in the business of expressing our emotions in ways more eloquent than we can. But like Hallmark, the greeting card business--especially in the digital age--has taken on the stodgy reputation of being a dispenser of platitudes. With this in mind, the brand drew upon some Resolve statistics that... Read more » |
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| Nothing beats Albany in summer By David Gianatasio The perfect family vacation destination? Albany, N.Y., where else? JetBlue quizzes youngsters between the ages of 4 and 8 about summer getaways in this charming effort from MullenLowe. And guess what? Kids say the darnedest things! One tyke suggests visiting Albany, "because it's the capital of famous New York," while another picks Barbados for hunting... Read more » |
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| When absurd advertising tropes collide By Tim Nudd Old Spice and Wieden + Kennedy had an amusing hit in 2014 with "Momsong," featuring mothers bemoaning, in song, how Old Spice had sprayed their boys into men. The Procter & Gamble brand returns to the mom-son dynamic in a new campaign from W+K for the Wild Collection that pokes fun at teenage boy- and... Read more » |
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| Mobile agriculture simulator gets a dose of real life By Gabriel Beltrone Imagine chatting online with the same group of strangers every day for years, then finally getting to meet them in person. To celebrate the fifth anniversary of mobile farming game Hay Day, publisher Supercell and agency Barton F. Graf staged a real-life gathering of players from the same virtual "neighborhood," an in-game feature that lets... Read more » |
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| Are you suffering from Car Sensitivity? By Angela Natividad Some 43 percent of car owners in Denmark don't allow food in their cars. Another 33 percent fear leaving their cars in a parking lot. And a full 30 percent don't believe others can take care of their cars as well as they can. This behavior isn't particular to the Danish; you probably know someone... Read more » |
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