Divorce is a difficult decision to make in the best of times. But in many parts of the Arab world, where it's considered a man's prerogative, it's tougher still as a woman. Brands don't often enjoy taking on difficult topics, but a couple have started making sensitive overtures into divorce, including Ford and Ikea. Now,...
Not coming through? Click here to view in browser
Brand Marketing Daily
April 28, 2017
The top trends and topics for marketers
Nothing that can't be handled over tea
By Angela Natividad
Divorce is a difficult decision to make in the best of times. But in many parts of the Arab world, where it's considered a man's prerogative, it's tougher still as a woman. Brands don't often enjoy taking on difficult topics, but a couple have started making sensitive overtures into divorce, including Ford and Ikea. Now,...
Read more »
Ja Rule, Bella Hadid and Kendall Jenner were connected to the event
By Katie Richards
Grip's new campaign for Testicular Cancer Canada
By Katie Richards
Acceleration Nation program focusing on STEM
By Christine Birkner
New Stratocaster built from the tequila plant
By Christine Birkner
Tequila has long inspired musicians and undoubtedly added fuel to many a rock 'n' roll show. Now, Fender and Jose Cuervo have teamed up to create a guitar made from the agave plant called the Cuervo x Fender Agave Stratocaster. "The song 'Tequila' was inspired by Jose Cuervo, and a few years ago, we partnered...
Read more »
Creating successful animal content is about connecting with emotions
By Sami Main
More goes into creating content about animals than you might expect. The team at The Dodo, which launched in 2014, makes sure what they create is impactful and important while remaining entertaining. The Dodo, part of Group Nine Media along with Thrillist, NowThis and Seeker, was created by Izzie Lerer to fill the space between...
Read more »
Less video, more Snapchat and podcasts
By Lauren Johnson
In the wake of brand-safety concerns on YouTube and the spread of fake news, The New York Times wants brands to know that their ads are safe. On Monday, the Times' presentation dubbed "Truth + Dare" will kick off the annual two weeks of NewFronts events, where digital media companies host presentations pitching their web...
Read more »
Featured Jobs
TravelHost
Take control of your finances and your schedule
 
American Foundation for Suicide Prevention
New York City, New York
 
strand
remote
 
Register Tape Network, RTN
Texarkana, TX
 
Register Tape Network, RTN
Roanoke, VA
 
Would-be astronauts, maybe there's another job for you
By Tim Nudd
84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump's proposed border wall, is back with a new recruitment commercial. And this time it's aiming even higher--at least in the geological sense. A new 30-second spot from agency Brunner in Pittsburgh, which also made...
Read more »
OpenTable will start taking reservations on Cinco de Mayo
By Christine Birkner
Taco Bell has made a name for itself by churning out new off-the-wall "Mexican-inspired" favorites like the Doritos Locos Taco and the Naked Chicken Chalupa. Now, fans can go where the magic happens by booking a reservation to dine at the test kitchens of its Irvine, Calif., headquarters. Taco Bell teamed up with OpenTable to...
Read more »
Creative agency Acne crafts a cheeky response ad
By Tim Nudd
The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea's famous blue tote--though the price tag looks a whole lot different. Balenciaga's goes for $2,145. Ikea's is just 99 cents. This was too much comedy for Ikea to process...
Read more »
You’re subscribed to Adweek’s Brand Marketing Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC • 825 8th Avenue • 29th Floor • New York, NY 10019