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| Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10... Read more » |
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| Google and Apple remain at the top of BrandZ's list By Christopher Heine |
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| Promoted Content by 4INFO | | Driving customer relationships at scale |
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| Placed connects digital ads to foot traffic By Lauren Johnson |
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| It's also getting more into AR, VR and AI By Marty Swant |
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| Fueled by ad tech, social media and omnichannel marketing By Christopher Heine You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been... Read more » |
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| Angela Solk and Craig Weingarten join the music platform By Christopher Heine Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than... Read more » |
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| Social TV, gamers and Wonder Woman chatter By Christopher Heine It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we found particularly noteworthy: 1. Social TV in 2017 Want to know which TV shows are currently killing it on social? AMC program The Walking Dead--with 18 million engagements recently--definitely is, per... Read more » |
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| Featured Jobs | | News website New York City, New York | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | |
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| Vending machines arrived in London, Berlin, Paris, Venice and Barcelona By David Cohen Snap Inc.'s Spectacles have made their way across the pond, as the camera sunglasses were made available for purchase in Europe starting Friday. Following a splashy announcement late on a Friday evening last September, Spectacles debuted in the U.S. last November, but only via Snapbot vending machines. They were made all available to all U.S.... Read more » |
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| Starting in early 2018 By Marty Swant Publishers that don't meet Google's standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads on mobile and desktop. Early next year, the search engine browser will come pre-installed with ad-blocking technology to automatically filter ads that are deemed to be too annoying... Read more » |
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| Content that does not comply with AdSense Policies and YouTube's ad-friendly guidelines will not be eligible for advertising By David Cohen YouTube is taking steps to ensure that creators who post videos containing hateful content, inappropriate use of family entertainment characters or incendiary and demeaning content don't earn any money from those videos. Vice president of product management Ariel Bardin announced in a blog post that the Google-owned video site's guidelines have been updated, adding: While... Read more » |
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