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| NewFronts | May 09, 2017 | | Your daily dispatch from the DCNF |
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This Health Website Is Charging Advertisers Up to $4 Per Video View HealthiNation is focused on targeted content By Christopher Heine HealthiNation only has around 1 million monthly users for its proprietary web properties, but its other numbers would more than likely impress folks from the digital advertising world. For instance, via content distribution partner CNN, the New York-based web publisher claims to regularly reach 25 million viewers. What's more, pharmaceutical advertisers, according to HealthiNation CEO...
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| Promoted Content by Adweek Digital Video Guide | | |
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Studio71 Announces New Programs From Top Creators and Affirms Dedication to Brand Safety Shows from Lilly Singh, Dwayne Johnson and Rhett and Link By Sami Main Studio71, which says it creates "must-see-TV for a non-TV viewing audience," chose to stream its NewFronts presentation this year. The entire presentation clocked in at just over four minutes, and for each stream of the video, Studio71 is contributing to We.org. With over 7 billion monthly video views to date, Studio71 announced multiple new series...
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In Its First NewFronts Pitch, BBC.com Focuses on the Credibility and Accuracy of Its News Coverage Touts the high engagement its feature reporting gets By Sami Main The first NewFronts presentation from BBC.com centered on the trust the publisher has earned over the past 100 years and its reputation for accuracy. The publisher also showcased its many verticals and its work with new technologies and touted its feature reporting as some of the most engaging content of the past year. Fran Unsworth,...
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Condé Nast Entertainment Rolls Out a Robust Lineup of Digital Video Series From Its Many Publications Showcases content from brands like GQ, Wired and Teen Vogue By A.J. Katz Cond? Nast Entertainment wants to foster the next generation of storytellers, and the company feels it has a leg up on the competition thanks in part to high-end, trendy content from the 22 Cond? Nast publications it has access to including GQ, Glamour, Wired and Vogue. CNE announced it is bringing back 65 original short-form...
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Refinery29 Aims to Help Brands Connect With Women IRL Including focus groups and workshops By Lauren Johnson While most digital media companies pitch new online video series during their NewFronts events, Refinery29 said today it wants to help brands connect with women offline. Last year, Refinery29 opened The Empathy Lab, a joint program with the Columbia University's Digital Storytelling Lab, setting up focus groups to gather information about how power is represented...
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Here’s What’s Bringing Rival TV Networks Together at Last Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep...
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Vice’s NewFronts Presentation Focuses on Its High Audience Retention Rate Viceland successfully brought native advertising to TV By Sami Main During its NewFronts presentation in New York on Friday, Vice highlighted the ways its new form of advertising resonates with viewers and readers. Reducing ad load has been a goal for Viceland, Vice's cable and streaming network, in addition to more premium content. "We set out to make the network as experimental as possible," Guy...
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