Plus, how AI will change the marketing org one campaign at a time
| Marketing organizations are bound to change as more AI tools are used to automate specific functions. Today, contributor Jim Ewel explains why he thinks this change could give new importance to marketing generalists. Whether or not you identify as a generalist, it’s an interesting thought experiment about how future marketing organizations will take shape. But what if the wholesale automated enterprise doesn’t materialize in just the way that some of the most bullish AI advocates envision? Well, that could lead you to the trough of disillusionment, or at the very least, the brink of the trough. Editor at large Kim Davis and Infobip’s Ivan Ostojic walk us back from the brink with a clear-eyed discussion about ambitious AI use cases and where they can go off the rails. Also, managing editor Constantine von Hoffman brings us news from HubSpot’s earnings and a roundup of the latest AI features and updates. Chris Wood
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| Marketing artificial intelligence (AI) | | | OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. | | |
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| Marketing artificial intelligence (AI) | | | There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing artificial intelligence (AI) | | | Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. | | |
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| Marketing management | | | A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains. | | |
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| MarTech intelligence reports | | | Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource. | | |
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| Marketing artificial intelligence (AI) | | | GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment? | | |
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| On-demand training | | | You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more. See everything you get | | |
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