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This Infographic Shows How Trump Is Absolutely Driving Media Twitter A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights... Read more » |
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Adweek Webinar by Networked Insights | |
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This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs Including a giant installation with more than 1,700 LED lights By Lauren Johnson CANNES, France--From winning awards to running around for meetings and panels, Cannes can be a stressful week. So, San Francisco-based Heat built a Facebook Messenger chat bot that plays off your emotions. "I think the technology is really exciting, especially because to me it seems like a way faster interface to use in interactive concepts,... Read more » |
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Google Plans to Stop Scanning Users’ Emails for Ad Targeting Changes are coming later in 2017 By Marty Swant Google is going to finally stop reading your email-sort of. The email giant is planning to stop scanning the messages of its 1.2 billion users, which it has in the past used as a way of providing more accurate ad targeting based on each individual user's interests and behavior. In a blog post published today,... Read more » |
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Björk’s Real-Time Music Video Wins Digital Craft Grand Prix for Breaking New Ground With VR Google also scores more Lions By Lauren Johnson CANNES, France--London shops Analog Studio and W&N won the highest prize in Digital Craft tonight for their work in turning Icelandic singer Bj?rk into a surreal VR piece. The six-minute video, dubbed "Notget," is a spatial look at the artist's world and was created for the HTC Vive for her eighth album "Vulnicura." The work... Read more » |
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New Stats Suggest Uber, Despite Its Rash of Controversies, Is Still Dramatically Outpacing Lyft It's also giving little ground to Gett By Christopher Heine What kind of company emerges relatively unscathed after enduring so much bad news? Uber does, apparently. After a toxic five and a half months of public relations disasters that have rarely been seen in even the controversial tech world, the San Francisco ride-hailing app appears to have nonetheless grown healthily globally, per App Annie data... Read more » |
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Here Are 8 Interesting Digital Marketing Stats From This Week Adidas, Instagram, Patrón and NPR bring the numerical goods By Christopher Heine With Cannes taking place in recent days, it hasn't been difficult finding fascinating stats in the world of advertising. These eight really stood out among the rest. 1. Adidas gives live video love There are companies that have dipped their toes into the livestreaming waters, and there are the few that have straight cannonballed into... Read more » |
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Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa 360i's finding underscores the power of online search By Christopher Heine New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing. So far, Google Home is six times more likely to answer your question than Amazon Alexa. It's relatively surprising, considering... Read more » |
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